Sat, Nov 28, 2026 · in 23 days · start by Nov 21

Small Business Saturday social media plan for local businesses.

The local alternative to Black Friday: your story, your team and why local matters. Copy it free, or run it in MAP with your offer and locations filled in.

7 days before · Save the date

Small Business Saturday is coming

Saturday after Thanksgiving is Small Business Saturday 🏪 When you shop with your business name in your town, you're supporting local jobs and neighbours. Save the date!

💡 Many people do not know the date — tell them early.

4 days before · Our story

How we started

Every small business has a story. Ours started right here in your town. your what makes you different. Thank you for being part of it. ❤️

💡 People buy from people. The owner on camera beats any product photo for this occasion.

2 days before · Team

Meet the team

Say hi to the team at your business name your town! 👋 These are the people who'll help you this Saturday. Come say hello.

💡 Faces make people feel welcome before they visit.

1 day before · Offer

Our Small Business Saturday thank-you

Tomorrow is Small Business Saturday! To say thanks for shopping local: your offer. your offer details See you at your address.

💡 If you have no offer, turn this into a "what is new in store" post instead.

Day of · Day of

Today is Small Business Saturday

Today's the day! 🛍️ Shop small at your business name — your address, open your hours. Tag us in your photos so we can say thanks!

💡 Ask for tags — customer photos are free advertising and social proof.

How to run it

This day is about being local. Show the people behind the business and invite customers to tag you. An offer helps but is optional. Thank people by name (with permission) afterwards.

Small Business Saturday dates

2026 · Sat, Nov 282027 · Sat, Nov 272028 · Sat, Nov 25

Next occasions

Run Small Business Saturday in MAP.

Your offer, your locations, five posts — approved and scheduled before lunch.